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Salesforce Marketing Cloud Connect Essentials Sample Questions (Q115-Q120):

NEW QUESTION # 115
Northern Trail Outfitter wants to integrate Marketing Cloud with it existing point-of-sale system in order to email purchase receipts to it customers. The point-of-sale data will need to be transformed to be received by the Marketing Cloud triggered send API.
What extension product should be used to accomplish this integration?

A. MuleSoft Anypoint Platform
B. Data Connector
C. Data Studio
D. Datorama

Answer: A

Explanation:
To integrate Marketing Cloud with their existing point-of-sale system in order to email purchase receipts to their customers, Northern Trail Outfitters should use MuleSoft Anypoint Platform. MuleSoft Anypoint Platform is a tool that allows marketers to connect and integrate different systems and applications using APIs and connectors. MuleSoft Anypoint Platform can help transform and map data between different formats and protocols, such as JSON and SOAP.

NEW QUESTION # 116
A customer with limited technical resources has assistance in setting up a small email deployment that the customer will maintain long term. The email will display men's shoes to males in the audience and women's shoes to females in the audience. The sendable data extension contains a field with a value of Male or Female.
Which method should a consultant recommend to ensure content is displayed properly within the email?

A. AMPscript conditional against the Gender field
B. AMPscript LookupRows function
C. A/B Test Content type
D. Dynamic Content Block

Answer: D

NEW QUESTION # 117
Northern Trail Outfitters receives a nightly encrypted unsub file to their Marketing Cloud SFTP from a third-party email platform. These files are used to unsubscribe existing subscribers. They do not use Email Address as Subscriber Key.
What Automation Studio Activity sequence should be used to ensure the appropriate subscribers are unsubscribed from the All Subscriber List?

A. File Transfer > Import File > Query > Data Extract > File Transfer > Import File
B. File Transfer > Import File > Data Extract > File Transfer > Import File
C. Import File > Data Extract > File Transfer > Import File
D. Import File > Query > Data Extract > File Transfer > Import File

Answer: A

NEW QUESTION # 118
A customer notices their open and click rates are very low.
Which two aspects of list hygiene should be recommended to improve engagement rates? (Choose 2 answers)

A. Increase volume of sending, trying new times and days of the week.
B. Send inactive subscribers different messaging at a different frequency.
C. Remove subscribers who have not opened emails in three months.
D. Use different subject lines and send "win back" emails with exclusive offers.

Answer: B,C

NEW QUESTION # 119
Northern Trail Outfitters is using Journey Builder to send emails to loyalty members based on recent activity. They anticipate that approximately half of their contacts will meet the entry criteria for their journey.
How should they configure their entry source?

A. Use a Query Activity in Automation Studio to create a segment before entering the journey.
B. Use a Data Extension Entry Source with an applied filter based on recent member activity.
C. Use an Import Activity in Automation studio to filter the data as a Data Extension Entry Source.
D. Use a Contact Data Entry Source to segment the data configured in Attribute Groups in Contact Builder.

Answer: D

NEW QUESTION # 120
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